For over 600 years the Marchesi Antinori family name has been synonymous with excellence in the art of winemaking and as a passionate patron of the arts. These two apparently different areas of interest have actually progressed together in parallel. The Antinori family has often entrusted to the fine arts the responsibility of narrating their family values and history; the family coat of arms is a masterpiece from the beginning of the 1500s made by sculptor Giovanni Della Robbia in his Florentine workshop. Most recently, for the inauguration of the new winery in 2012, a monumental and innovative architectural achievement built into the Chianti hillside, part of the family’s art collection was moved to the new museum area. Paintings, ceramics, valuable textiles and antique manuscripts were brought from historic Palazzo Antinori in Florence to the new location making it accessible to all those visitors who come to the Chianti Classico region year-round who seek local tasting events and unique sensory experiences. In order to create a framework to further promote projects devoted to the visual arts of our own era, the family launched the Antinori Art Project, based on the idea of continuing the family’s tradition of collecting art but focusing on contemporary art and artists. The Antinori Art Project is a platform for contemporary art installations, exhibitions and seminars organized together with well-known and respected curators all under one single organization.