Bittersweet Symphony
Bittersweet Symphony è un’esposizione sensoriale interattiva che coniuga le arti figurative con altre discipline, dalla musica al cinema, passando per la moda e l’alta profumeria, in un percorso coinvolgente i cinque sensi, alla scoperta delle due anime che convivono armoniosamente nel Campari: la Dolcezza e l’Amarezza.
Conceived as an itinerary along an archipelago of sensory islands, with seven different moments that placed the visitor in the conditions to make a choice between opposites, the path offered a journey to discover oneself through an immersive experience, where not only to observe , but also touching, using the sense of smell, listening and tasting, capable of capturing all the senses: the gaze through contemporary art, cinema and costume; hearing with multiple musical genres; the sense of smell through refined artisan perfumes; the taste with small tastings for the palate, and the touch with different materials to “explore”.