Museums, art galleries, foundations and fairs respond to the call launched in Italy by MiBACT and join the #iorestoacasa social campaign by promoting virtual initiatives with the aim of establishing a stronger dialogue with the public and jointly fighting the spread of Covid-19.
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Palazzo Grassi – Punta della Dogana, Venezia
Palazzo Grassi – Punta della Dogana entrusts the voice of teenagers to spread culture in digital forms. Every day the social media accounts of the institution publish a content selected from the online digital library teens.palazzograssi.it, built over the years by the teenagers participating in the programme PalazzoGrassiTeens: an educational tool that allows young visitors to discover artists and works from the Pinault Collection through the interpretation provided by their peers.
A call to action invites the public to reflect on their daily life, turning it into something extraordinary, posting images or stories that portray their daily lives, but with creativity!
Finally, the institution is working on a programme of online workshops for all ages developed with partners active in different fields, from design to writing.
Artissima launches /ge·ne·a·lo·gì·a/, a virtual initiative that will exist on the Instagram profile of the fair, which aims to build a “family tree” of contemporary Italian art day by day. Starting from March 18th, every day an artist chosen from among those who presented their works in the Deposito d’Arte Italiana Presente at Artissima 2017 will be called to indicate in the Italian panorama two artists to whom he feels particularly tied, electing one as one’s ideal ancestor and one as one’s descendant. This widens the digital history of the fair started with projects such as #ArtissimaRewind and #ArtissimaStories.
Museo MAN, Nuoro
The Museo MAN in Nuoro launches an unprecedented virtual project from Monday 30 March to Monday 11 May 2020: the Quarantine Diary, a contest initiative that invites children, students and adults to develop and share a personal vision of these times, using writing, design, photography, music. Prizes include free admission tickets and catalogues to be chosen from the bookshop.In addition, every Thursday at 4pm on Instagram and Facebook, MAN offers virtual creative workshops for children and teenagers.
PAC Padiglione d’Arte Contemporanea, Milan
PAC Padiglione d’Arte Contemporanea in Milan responds to the call #museichiusimuseiaperti and #iorestoacasa, launching PAC Digital Family Labs, short videos designed as a web extension of the workshops for families that the Milanese space organizies during its exhibitions. The first series starts from a comparison between two artists, one of whom has exhibited at the PAC in the past, to then experiment and play together inspired by a work or a particular technique. The workshops will be weekly and visible on Youtube.
Fondazione ICA Milano, Milan
From April 1 until May 3, 2020, ICA Milano promotes a virtual mode of introduction and involvement of the public to the exhibition Ominous, Glamorous, Momentous, Ridiculous, the first solo show in Italy by the American video artist and director Charles Atlas. Thanks to a calendar of unpublished contents that will be released on its Instagram and Facebook channels, ICA Milano begins a virtual journey in chapters that, starting from the life and collaborations of Charles Atlas with the world of dance and performance, will examine the exhibited works to return an in-depth and emotional look at the exhibition, with the desire to overcome distances with the public.
Pinacoteca Agnelli, Turin
Pinacoteca Agnelli launches creativity pills via social media; small activities to do at home with your children.
The Pinacoteca joined the hashtag #museichiusimuseiaperti launched by the Tactile Museum of Varese proposing videos with the director Marcella Pralormo in the Agnelli Collection.
#iorestoacasa: for the campaign launched by MiBACT, Pinacoteca Agnelli is posting content that invites the public to stay at home, focusing on the catalogues, promoting the Youtube channel and creating a Spotify profile: the collaborative playlist is created by adding songs inspired by works in the collection and users are called to join with their music suggestions.
Fondazione Merz, Turin
Reaching its 15th anniversary on April 29, Fondazione Merz retraces the Foundation’s years of activity through Instagram using the tagline #FondazioneMerzRewind. The posts and stories will features images and videos from the Foundation’s archives, including past show views, works of the artists exhibited and a display of works by Mario and Marisa Merz.
“Paesaggi Inimmaginabili. Cartoline dall’Italia” (Unimaginable landscapes. Postcards from Italy) is a call for proposals that aims to illustrate Italy and its daily landscape in this difficult moment.
The public is invited to tell their inner, domestic, landscapes, unimaginable until a few weeks ago; the landscapes that will open the scenarios for the future, through a “vintage” mode but which, in these days of solitude and forced distance, becomes the perfect way to feel a little closer: sending a postcard.
The best 110 images will then be printed in postcard (100) and poster (10) format. At the end of the contest, an exhibition will be held in which all the selected images will be exhibited.
The images created must be sent by email to the address firstname.lastname@example.org
Galleria Tommaso Calabro, Milan
While it reschedules its next exhibition Villa Iolas. Please dial Vezzoli, curated by Francesco Vezzoli, Tommaso Calabro Gallery presents an Instagram project: every day a new post will be dedicated to some of the artists who collaborated with the Greek art gallerist Alexander Iolas and who will be featured in the exhibition, showing the intimacy of their domestic life and offering suggestions on how to spend time at home. Giorgio de Chirico, Max Ernst, Yves Klein, René Magritte, Fausta Squatriti and Andy Warhol are just some of the artists included in the project.
Galleria Fumagalli, Milano
Galleria Fumagalli presents a bi-weekly appointment – every Tuesday and Friday – sharing a selection of video streamings (video works, performances, interviews) and focuses on the work of the artists, including texts and images from the gallery’s archive. The streamings are available by requesting the link and password at the gallery’s email email@example.com. The first artist featured has been Stefano Scheda, followed by Mattia Bosco, Richard Wilson, Giovanni Anselmo, Maria Elisabetta Novello, Chiara Lecca, Peter Welz, Dennis Oppenheim, Maurizio Nannucci, Maurizio Mochetti, and Marinus Boezem.
Art Around – The Italian Gallery Guide
Art Around – The Italian Gallery Guide, is the first open source and independent online platform for Italian galleries, with an archive and agenda featuring more than 300 galleries and 3000 exhibitions. In this period of emergency, Art Around hosts a new multimedia section: ‘Listen to the exhibition’ offers short videos and audio interviews of artists, curators and gallery owners, looking back to the past to deepen the knowledge of Italian artists still to be re-evaluated, but also forward to the future, telling about interrupted exhibitions and exhibitions suspended waiting to be rescheduled.