ACTION REACTION

Billboard Project

A project by Alessio Bolzoni

curated by Teresa Macrì

Milan, 11 – 21 June 2020

Alessio Bolzoni, an internationally renowned photographer whose work is known for its constant visual experimentation, lives and works in London, but, since March, has decided to quarantine in Milan. By the end of the harsh Italian Lockdown, while walking through the streets of the City, once again busy, Bolzoni felt the need of reflecting upon human proximity, precisely because of this delicate re-start moment.

Thus he envisioned Action Reaction. Billboard Project, curated by Art critic and historian Teresa Macrì.

This work is a dedication to Milan during an exceptional historic contingency, in which the whole town and its citizens are re-creating everyday life and reorganising themselves.

From Thursday the 11th until Sunday the 26th of June, 26 billboards will be located in some of the most representative areas of the City. 16 selected sites, from Viale Forlanini to Corso Lodi, and from Piazzale Aquileia to via Carlo Farini, give shape to a spread yet circular path, for everyone to enjoy through a dedicated map which will allow the citizens to find the billboards throughout the urban fabric.